Launch of the Concept in Coles Clayton the largest S/M of Melbourne. Expand after 2 week to 35 stores in areas where Greek population is significant in Melbourne and another 35 in Sydney

  • Create a representative shelf equilevant to the other ethnic presentations
  • Including quality products that have a potential to expand their distribution at national level
  • Careful supplier selection to meet all the retail requirements in terms of volume and quality

The “Greek Ethnic Shelf” is be supported by

  • Radio advertisement
  • Advertisement in Kosmos Newspaper
  • Presentation and PR activity
  • To raise awareness and motivate purchase