Launch of the Concept in Coles Clayton the largest S/M of Melbourne. Expand after 2 week to 35 stores in areas where Greek population is significant in Melbourne and another 35 in Sydney
- Create a representative shelf equilevant to the other ethnic presentations
- Including quality products that have a potential to expand their distribution at national level
- Careful supplier selection to meet all the retail requirements in terms of volume and quality
The “Greek Ethnic Shelf” is be supported by
- Radio advertisement
- Advertisement in Kosmos Newspaper
- Presentation and PR activity
- To raise awareness and motivate purchase